Strengths

We have deep experience.

People in Business originated the Employer Brand® concept in 1989 and wrote the first book on the subject in 2005. But far from being just theorists, we have over 20 years’ practical, in-depth experience of researching and developing Employee Value Propositions (EVPs) and employer brand strategies for many of the world’s leading organisations.

We have global reach.

At People in Business, we leverage the global network of our parent company, TMP Worldwide (headquartered in New York). We now sit at the heart of the TMP Global Consulting team, with 20 employer brand consultants strategically located in London, Paris, Boston, Washington, Chicago, San Francisco, Mumbai and Singapore.

We combine marketing and HR expertise.

Our team combines people with backgrounds in marketing, corporate brand management, internal communication, HR, talent management, resourcing and market research. This enables us to help clients tackle their employer brand challenges with a full understanding of the wider business and organisational issues that effective EVPs need to consider.

We’re at the forefront of leading global practice.

Employer brand marketing techniques have evolved rapidly in the last five years. We believe it’s vital to keep our clients up to speed with the cutting-edge practices being developed by other leading organisations. That’s why we share our experience of delivering EVPs and employer brand strategies for companies such as AREVA, Avon, Boeing, BP, Coca-Cola, Disney, EON, GSK, HP, HSBC, Lafarge, LEGO, L’Oreal, Nokia-Siemens, PepsiCo, P&G, Sanofi, Unilever and Wal-Mart – as well as our knowledge of best-practice benchmarking.

We’re flexible to your individual requirements.

We can help you to design, develop and deliver a full employer brand programme, from research to full creative implementation and measurement. Alternatively, we can support you at any stage in the journey depending on where you feel you need some extra help. So whether you’re currently looking to develop an employer brand for the first time or reviewing your existing employer brand – or even if you’re completely new to the concept – we can meet your requirements.

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