Publications

The Employer Brand ®: Bringing the Best of Brand Management to People at Work

By Richard Mosley and Simon Barrow

The Employer Brand ®: Bringing the Best of Brand Management to People at Work

Your most important brand relationship is unlikely to be your choice of breakfast cereal, your car or even your football team, but the brand you work for – your employer brand.

How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to deliver profitable growth. They are also beginning to recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience.

This book provides the first comprehensive guide to developing and managing this critical business asset.

To buy this book please click here

Employee Communication During Mergers and Acquisitions

By Jenny Davenport and Simon Barrow

Employee Communication During Mergers and Acquisitions

Communication is the key to organizational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition.During the complex and, often, painful process of bringing the two sets of employees together, a continuous flow of negotiation is essential for keeping in touch with how people feel; communicating information clearly across both bidder and target; and beginning the process of creating a new culture for the merged company. “Employee Communication During Mergers and Acquisitions” provides a blueprint for your internal communication during a merger or acquisition. The authors start with the genesis of your strategy and the statutory framework, before the partner company has been identified then move on to each of the stages of negotiation, merger announcement, pre-merger preparation, and in the critical first 100 days, following the merger. The book includes chapters exploring the process of developing the employer brand for the new entity as well as of measuring and building on the success of your strategy and is illustrated throughout by a range of case studies.

To buy this book please click here

Loading Content...

Loading Content...

Loading Content...

Loading Content...

Loading Content...

Loading Content...

TMP Highlights

  • Connect with Us

    Icon for Social Media Plugins

    Stay up to date with People in Business. More

  • News and Events

    Icon for Awards

    Get the details of when, where and how we’re making the news. More

  • Case Studies

    Icon for Our Work

    Find out more about our recent projects. More

  • Join Us

    Icon for Careers

    Find out more about our current opportunities. More

Back to content