Sector: Toy Manufacturing
Scope: Present in 130 countries
Number of Employees: c.7000
Business Performance: LEGO is one of the few toy manufacturers to have delivered significant revenue growth through the recession.
What's special about LEGO?
In 2000, LEGO was named “Toy of the Century” by Fortune magazine, beating such classics as the teddy bear and Mattel’s Barbie. The fanatic loyalty inspired by the brand often last well into adulthood. Google co-founders, Larry Page and Sergey Brin, who built their first server casing out of LEGO, are a classic example of LEGO’s mission to “inspire the builders of tomorrow”.
Scope of PiB engagement: Development of a new global EVP / ‘People Promise’ that captured the unique spirit and culture of the LEGO Group, and provided a common platform for leadership behaviours, and ‘signature’ LEGO people management processes.
Example Attribute: Systematic Creativity
Signature Experience: Providing personalized, mini-figure, business cards.